Oxford’s word of the year is ‘brain rot’. What it means

Oxford’s word of the year is ‘brain rot’. What it means

Oxford’s word of the year for 2024 is ‘brain rot’, highlighting concerns over excessive social media use and low-quality content. With over 37,000 votes, it reflects fears of declining mental capacity from trivial online material. The term, originating in 1854, gained popularity among Gen Z and Gen Alpha. Other shortlisted terms included ‘demure’, ‘dynamic pricing’, and ‘slop’.