How ‘Pushpa 2’s ‘Kissak’, ‘Ami Je Tomar 3.0’, ‘Phoolon Ka Taaro Ka…’become a central part of film promotions?
Item songs have transformed from secondary cinematic elements to central marketing tools in Bollywood. Evolving through decades, these tracks have showcased glamorous visuals, infectious beats, and cultural nostalgia. From Helen’s classics to the disco era, Madhuri Dixit’s 90s hits, and modern blockbusters like ‘Pushpa’s ‘Kissik,’ item numbers remain a powerful promotional strategy, captivating audiences and boosting box office success while bridging generational appeal through nostalgic recreations.