Zupain: Empowering India’s Micro-Businesses with a Unique “We-Do-It-For-You” Approach

Krishnan Naranapatty founded Zupain to empower Indian micro-businesses with an easy-to-use e-commerce platform. Initially a DIY model, Zupain evolved into a ‘We-Do-It-For-You’ service, handling everything from website creation to marketing. Overcoming challenges like communication preferences and scalability, Zupain now supports over 1,000 entrepreneurs, primarily from Tier 2 and 3 towns.