Reviving tradition: The remarkable comeback of ‘Udupi sarees’
INTACH Mangaluru hosted a talk on the revival of the Udupi saree, featuring Mamatha Rai of Kadike Trust. Rai shared her journey of reviving the craft from near extinction, highlighting the trust’s holistic approach involving research, training, and marketing. These efforts have led to a resurgence of the tradition, increased weaver income, and renewed interest from younger generations.