‘Wicked’ casts its spell with HUGE 99% audience rating ahead of November 22 world premiere
The film’s promotional efforts have been compared to the marketing strategy behind ‘Barbie’. Ariana and Cynthia embraced “method dressing,” consistently wearing colors associated with their characters—pink and princess-like dresses for Glinda, and emerald green and black for Elphaba. The press tour also incorporated ‘Wicked’-themed events, turning stops in cities like Sydney, Los Angeles, and London into journeys through the magical world of Oz.