‘Batenge toh katenge’ vs ‘daroge toh maroge’: The slogan war in Maharashtra, Jharkhand
The Maharashtra and Jharkhand assembly election campaigns were characterized by sharp rhetoric and divisive slogans. The BJP, led by Prime Minister Modi and Uttar Pradesh Chief Minister Yogi Adityanath, employed slogans like ‘batenge toh katenge’ (divided we perish) and ‘ek hai toh safe hai’ (united we are safe), which drew criticism for their communal undertones.