South cinema’s global rise: How it is outshining Bollywood in popularity and box office hits
South Indian cinema has overtaken Bollywood in global popularity and box office success, highlighted by films like ‘KGF’, ‘RRR’, and ‘Kantara’. The 70th National Film Awards further cemented its dominance. Unique storylines, cultural relevance, and strategic promotions play crucial roles in this upward trend.
