“Nike vs. Stephen Curry: A Billion-Dollar Blunder Analyzed Decades Later On A Popular Radio Show After Listener’s Provocative Comment”
Stephen Curry’s rise as a global icon is intertwined with Under Armour’s success, a partnership born from Nike’s oversight. Nike misjudged Curry’s potential, leading him to sign with Under Armour, who offered him a central role and greater financial incentives. This decision proved immensely profitable for Under Armour, solidifying Curry’s legacy and highlighting a costly mistake for Nike.