“The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored”
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, offering Jordan an unprecedented deal and creating the iconic Air Jordan brand. This partnership propelled Nike to the top of the sportswear industry, leaving Adidas behind. Nike’s success was fueled by Jordan’s on-court dominance and Nike’s marketing prowess.
