Samantha Ruth Prabhu talks about marketing challenges in South Indian cinema; credits Rajamouli for bridging the gap

Samantha Ruth Prabhu recently discussed the gap between the North and South Indian film industries, attributing it to South filmmakers’ struggles with marketing despite their strong filmmaking abilities. She credited SS Rajamouli for breaking barriers with the ‘Baahubali’ franchise, praising his vision for bringing regional cinema to a pan-India level. On the work front, she stars in ‘Citadel: Honey Bunny’ alongside Varun Dhawan.