India’s smartphone market sets two ‘highest-ever’ records in Q3 2024

India’s smartphone shipments increased by 3% in Q3 2024, with a 12% rise in value largely due to premiumisation trends and early festive season sales. Samsung led the market share with 22.8%, followed closely by Apple at 22%. 5G phones reached a record 81% of total shipments, showing significant uptake in budget segments.