“Mithai Zomato karo, desh ko roshan karo” – Zomato’s Mission Diwali campaign 2024 brings a humorous nod to NASA
Brands are leveraging cultural events for marketing; Zomato’s new Diwali campaign features actor Piyush Mishra and humourously highlights the festival’s essence. Despite capturing festive cheer, recent price hikes by Zomato and Swiggy have caused discontent among users. Zomato’s campaign balances celebration and humour, emphasizing the joy food brings during special moments.