Israeli entrepreneurs offer cash rewards to free Gaza hostages

Facing challenges in securing a ceasefire in Gaza, Israeli entrepreneurs, like former SodaStream CEO Daniel Birnbaum, are offering financial incentives to release hostages. Birnbaum has pledged $100,000 for each freed Israeli prisoner, hoping civilians with captive information will act. Efforts include raising significant funds and distributing flyers, though many question the effectiveness of these attempts.