Zepto’s ‘I Miss You’ i-Pill notification to a woman sparks outrage; quick commerce platform admits they ‘messed up’
Zepto, a quick commerce platform, faced backlash for sending an inappropriate notification promoting an emergency contraceptive to a user who had never ordered it. The user, Pallavi Pareek, expressed her discomfort publicly, leading to widespread criticism. Zepto issued an apology, acknowledging the mistake and promising to update its processes and retrain its marketing team.