Kartik Aaryan opens up about the challenges of bringing audiences to theatres amid the OTT boom
Kartik Aaryan highlights the challenge of drawing audiences to theaters due to the rise of OTT platforms, which offer convenient at-home viewing. He stresses that filmmakers must create exclusive cinema experiences to entice viewers. As ‘Bhool Bhulaiyaa 3’ releases during Diwali, Aaryan hopes it will attract cinema-goers despite competition from ‘Singham Again.’