Festival initiatives? Swiggy launches new fleet, Zomato CEO, wife deliver food as new marketing strategy
Swiggy and Zomato have launched unique festive initiatives. Swiggy introduced ‘Swiggy XL EV’ for large bulk orders, initially serving electoral officials in Gurugram. Zomato’s CEO Deepinder Goyal and his wife became delivery agents for a day, gaining mixed reactions on social media for their promotional effort.