As Amazon gets ready to take on Blinkit, BBNow, Zepto and Flipkart Minutes; this may be the big dilemma and challenges

Amazon plans to launch a quick commerce service in India to compete with Blinkit and Swiggy Instamart. They have assigned a senior executive for strategy development but face approval challenges from Amazon US and organizational changes in India. Talks with Swiggy for investment are on hold.