NBC will air an alternate Madden-themed broadcast of the upcoming Chiefs vs Texans game based on the popular video-game franchise

Peacock is launching a Madden NFL-themed altcast merging video game broadcasts with live sports in Week 16. NBC will air the first altcast dedicated to John Madden during Thanksgiving Day coverage. The broadcast will include Madden overlays and NFL stats, featuring a special announce team to analyze the Texans vs. Chiefs game.